เครื่องมือและผลิตภัณฑ์

Analysis: answer engines are rewriting how people find information — and how publishers get paid

Answer engines synthesise a response from several sources and show it above or instead of the traditional link list, so a query that once produced a visit can now be resolved without one. Publishers see impressions and citations rise while click-through falls, which breaks the advertising model that assumed every answer required a page view.