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This page states how DigitalNeuron works. It is a commitment, not a description of aspirations, and readers are entitled to hold us to it.

Sourcing

Primary sources first. Where a claim can be traced to an original document — a regulation, a specification, a court filing, a vendor's own documentation, a paper — we link to that, not to secondary coverage of it.

Sources are named. Every article carries a sources list. If a claim cannot be attributed, it is either labelled as our own analysis or it is not published.

Uncertainty is marked in place. Estimates, disputed figures and unverifiable vendor claims are identified as such in the sentence that carries them. We do not launder a press release number into a fact by restating it without attribution.

We do not publish anonymous single-source claims about identifiable companies or people.

Accuracy and corrections

Mistakes are inevitable; concealing them is not. Our practice:

• Substantive errors — a wrong fact, figure, name or attribution — are corrected on the page, with a dated note describing what changed.
• Trivial errors — typography, formatting, broken links — are fixed without a note.
• Updates to evergreen pages are stamped with a visible updated date reflecting genuine revision. We do not refresh dates on unchanged content to appear current.
• Retraction. If a piece is wrong in a way that correction cannot repair, it is retracted with an explanation left in place at the original URL. We do not delete published pages to make an error disappear.

To request a correction, use the contact page. Include the URL and the specific sentence.

Independence from advertising

DigitalNeuron is funded by advertising.

• Advertising is clearly labelled wherever it appears.
• Advertising is sold programmatically; we do not negotiate placements with the companies we cover.
• Advertisers receive no advance sight of articles and have no input into coverage.
• We do not publish sponsored content presented as editorial. If we ever publish sponsored material, it will be labelled unambiguously at the top of the page.
• Coverage of a company is unaffected by whether it advertises.

Affiliate links and financial interests

We do not currently use affiliate links. If that changes, affiliate relationships will be disclosed on the pages that carry them. Any financial interest held by a contributor in a company under discussion is disclosed in the article.

Use of AI tools

We cover AI, and we use it. Being specific about how seems the minimum standard:

• Research and drafting. AI tools are used to gather material, structure arguments and produce drafts. News reports are confined to what a company has itself announced, and every claim in them is attributed to that announcement; anything that goes beyond the announcement is held for an editor.
• Translation. English is the language of record. Non-English editions are produced with AI assistance from the English original; where a translation and the original differ, the English text governs.
• What does not change. Editorial responsibility for every published piece rests with the desk, led by editor-in-chief John Kim. Every article links its sources so that readers can check each claim against the primary document, and text that could not be traced to a source is not published.
• What we do not do. We do not invent figures, quotes or dates, and we do not present machine output as original reporting.

Corrections are handled by a person, and the corrections record on a page is the authoritative account of what changed.

Comments on our own coverage area

We report on companies whose products we also use, including AI model providers. Where a piece discusses a tool that is part of our own workflow, that fact is stated in the article.

Contact

Corrections, complaints and questions about this policy: see the contact page.