Get More Out of Google Ads and Analytics With the New Ask Advisor Tools

The problem: too many tabs, not enough time

If you manage a Google Ads or Google Analytics account, you probably start your day the same way: log in, scan a handful of tabs, and try to spot what actually changed since yesterday. Google is rebuilding parts of both homepages around AI so that step takes less digging.

Check the AI Overview instead of scanning tabs

Google Analytics now puts an AI-generated overview at the top of the homepage. It summarizes the important updates since your last login, whether that's a seasonal sales peak or a shift in traffic. Read that first before clicking into individual reports. If a specific card catches your attention, click it and the context carries straight into Ask Advisor, Google's in-product AI agent, so you can ask follow-up questions without re-explaining what you're looking at.

If you'd rather not check manually, opt into notifications by phone or email and set a frequency that fits your schedule. That turns the homepage summary into a push alert instead of something you have to remember to look at.

Ask a direct question instead of building a custom report

The Google Ads homepage has also been revamped with AI-powered insights cards tailored to your account. Above those cards is a prompt box: type a plain-language question, such as how competitors are affecting your impression share or what trends might improve your campaigns, and it generates a custom insight. This is worth using before you spend time pulling a manual report on the same question.

Turn a text prompt into a chart

Google Ads now has a Dashboards feature that converts raw data into a visualization from a simple text prompt. Google says it's coming to Analytics as well but hasn't given a timeline. Each report Dashboards generates includes an automatic summary explaining the likely reason behind the data, which is useful if you need to justify a strategy shift or make the case for a new campaign to a stakeholder who won't read the raw numbers.

Compare yourself to similar businesses

Ask Advisor in Google Analytics now has a benchmarking feature. It compares your campaign performance against anonymized averages from similar businesses, which is a faster way to tell whether a metric that looks fine in isolation is actually behind or ahead of where comparable accounts land. Use it as a first pass before spending time building your own comparison set.

One user quoted in Google's announcement, Kevin Marshall, a paid media director, described Ask Advisor as his go-to for a directional check on paid media performance, saying the speed of that check gives him time to dig deeper and make adjustments sooner. That's the practical use case: treat these AI summaries as a fast first read, not a replacement for your own analysis, and use the time saved to act on what you find.

What to expect and what's still limited

All of this is described as built with Gemini. The features are rolling out now and are accessible by logging into your existing Google Ads or Analytics account, no separate signup required. That said, Google notes that some pieces, including the Ads homepage insights cards, are currently in beta and limited to English-language accounts, so what you see may differ from what's described here depending on your account and language setting.

Given how quickly Google iterates on these products, check the publish date on this article and confirm current feature availability directly in your Google Ads or Analytics account before you plan around it.